HJC is excited to announce its collaboration with Hasbro, a leading toy and game company, to unveil a new TRANSFORMERS character graphic on our helmets – Bumblebee! As a leading helmet manufacturer, HJC is proud to offer motorcycle riders a unique design inspired by the iconic TRANSFORMERS Bumblebee character. This helmet is not only functional but also a collector’s item for fans, providing both protection and a striking tribute to one of the most beloved characters in the TRANSFORMERS universe.

The Bumblebee graphic will be featured on HJC’s F71 helmet, showcasing a vibrant yellow with a black color scheme, highlighting Bumblebee’s iconic armor. The front of the helmet prominently displays the bold red Autobots symbol, instantly recognizable to fans. Two blue highlights on the front resemble Bumblebee's eyes, adding a robotic touch and recalling the character’s look in both his robot and vehicle forms. The overall design is bold, sharp, and futuristic, reflecting Bumblebee’s adventurous and heroic nature.

The new F71 is a modern sport-touring helmet that’s lightweight and packed with rider-friendly features. Its aerodynamic design ensures high performance at speed, thanks to the Advanced Fiberglass Composite Shell, which keeps it light. It includes a Dynamic Multi-Step Sunshield for sun protection and a wider eye port for enhanced visibility. Designed for a comfortable fit with glasses, it also features an emergency pull tab on the cheek pads for quick, safe removal in emergencies. The F71 blends style and functionality for riders and is compatible with the 2nd GEN SMART HJC system (sold separately).

Get ready to Roll Out with the Autobots—the Bumblebee helmet hits the market in February.

MSRP

$469.99 (US) / 469.90€ (EU)

ABOUT HJC HELMETS

Since 1971, HJC has specialized in manufacturing motorcycle helmets exclusively. The combination of this extensive specialized manufacturing experience and innovative development resulted in HJC’s success in worldwide markets. It is HJC’s continual goal to provide premium quality, high performance and comfortable helmets to motorcyclists around the world. 

For more information, visit hjchelmets.com

ABOUT TRANSFORMERS

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

ABOUT HASBRO

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded

Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. 

For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.